27 Apr 2023

Redefining the office of the future

Ho Chi Minh City, 26 April 2023 – Keppel Land and Michael Page jointly organised ‘People, Place, Space. Redefined.’, an event on the latest post-pandemic workplace design trends and strategies for a purpose-driven future. It was held at Sedona Suites, Keppel Land’s premier serviced residence, in Ho Chi Minh City on 26 April 2023.


The event was attended by over 120 participants, including Mr Richard Tay, General Director of Saigon Centre, Keppel Land’s Grade A mixed-used development, Mr Nicolò Zanelli, Director of Michael Page Vietnam, Mr Simon Raper, Head of Workplace Consulting, APAC Cross-Border Tenant Advisory of Savills Singapore, Ms Tran Thu Hang, Chief Human Resources Officer of Sun Life Vietnam, as well as HR professionals, industry leaders and members of the media.


The event focused on the demand outlook for Asia-Pacific workplace and key emerging trends, such as a shift from individual spaces to collaborative and social spaces, a heightened focus on distinctive employee experience and wellness to boost culture and creativity, and a demand for sustainable office buildings. A panel discussion was also held to discuss best practices to enhance workplace attractiveness as well as ways to capture emerging opportunities.


Mr Richard Tay, General Director of Saigon Centre, said, “Recognising the fast-evolving workplace trends, Saigon Centre has sharpened our focus on customer centricity to cater to tenants’ changing needs. Our one-stop solution offerings include a host of amenities and services, serviced apartments, business suites, hotdesks, and WhatPod – an on-demand private workspace facility deployed in convenient locations across Ho Chi Minh City, to support the growing needs of today’s urbanites arising from the trend of flexible work arrangements.


“In addition, we are committed to fostering sustainable spaces and communities through proactive placemaking initiatives to co-create a vibrant workplace environment. We have organised impactful activities, such as the Blood Donation Drive and Earth Hour to keep our tenant community engaged. In the next phase of Saigon Centre, we will be adding another 102,000 sm of urban space comprising office, retail and hotel components, to provide a wider array of offerings for our tenants. Our efforts will position the Saigon Centre development as a top destination to live, work and play in Ho Chi Minh City.”


Mr Nicolò Zanelli, Director of Michael Page Vietnam, said, “Vietnam’s workplaces of today are characterised by a growing emphasis on flexibility, collaboration, and technology. Employees seek remote work options, flexible schedules, and a work-life balance that enables them to pursue personal and professional goals simultaneously. Companies that can offer these benefits are more likely to attract and retain top talent. Collaboration has become a critical element of workplace culture in Vietnam, and the ability to work in teams and share ideas effectively is highly valued. Embracing technology to ensure your top employees are constantly enabled to perform is crucial to stay competitive in the global marketplace.”


Saigon Centre is strategically located in District One, and comprises two Grade A office towers with 195 units of Sedona Suites luxury serviced apartments and a retail podium offering over 400 international and local brands including the leading Japanese department store, Takashimaya. It delivers leading real estate solutions, focusing on providing adaptive, sustainable approaches whilst creating a professional workplace for enterprises of all sizes and demands.


Mr Richard Tay and other panellists at the People, Place, Space. Redefined. event.JPG

From left to right, Mr Nicolò Zanelli, Director of Michael Page Vietnam, Mr Simon Raper, Head of Workplace Consulting, APAC Cross-Border Tenant Advisory of Savills Singapore, Mr Richard Tay, General Director of Saigon Centre, Keppel Land’s Grade A mixed-used development, Ms Tran Thu Hang, Chief Human Resources Officer of Sun Life Vietnam, at the panel discussion.


About Keppel Land

Keppel Land is the urban development arm of Keppel Corporation, a Singapore-headquartered global asset manager and operator with strong expertise in sustainability-related solutions spanning the areas of energy & environment, urban development and connectivity.

Keppel Land is an innovative urban space solutions provider that leverages technology to deliver sustainable and customer-centric solutions that enrich people and communities. It is focused in the areas of sustainable urban renewal, senior living, urban living, retail and large-scale integrated developments.

Its award-winning portfolio comprises investment-grade commercial properties, residential developments and integrated townships. It is geographically diversified in Asia, with China, Singapore and Vietnam as its key markets, while it continues to scale up in India as well as other developed markets globally.

In Vietnam, Keppel Land is a pioneer and one of the largest foreign real estate investors with a quality portfolio mainly in Ho Chi Minh City, including Grade A offices, residential properties, retail malls, integrated townships and award-winning serviced apartments.



About Michael Page

A worldwide leader in specialist recruitment, Michael Page Vietnam is part of a network of over 140 offices distributed across 37 countries. Operating in South East Asia for more than 20 years, we have a comprehensive network of offices throughout the region. Our Vietnam office is located at Saigon Centre, HCMC.


Flexible solutions are tailored to each client and assignment based on our expertise and experience of what will achieve the best outcome. Our clients range from large multinationals, local conglomerates to small and medium sized companies.


With over 2.3 million candidates in APAC, Michael Page provides a full range of search, selection and talent management solutions for organisations throughout Vietnam. Our talent sourcing strategy encompasses channels like advertising, digital, social media, referrals, market mapping and targeted search.


We are recognised for our powerful in-house research function, the speed and flexibility of our response, and our high success rate in finding suitably qualified and experienced professionals. Our HCMC based team has extensive experience sourcing talent locally, regionally and globally (including returning Vietnamese).



For further information, please contact:


Keppel Land Vietnam

Trang Le (Ms)

Deputy Marketing & Communications Director

Keppel Land Vietnam

Tel: 0903 918 929



Michael Page Vietnam

Germaine Lim (Ms)

Senior Marketing Communications Manager

Asia Pacific

Tel: +65 9710 1760


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