08 Apr 2023

Travel through the sakura forest at Saigon Centre's Japan Festival

The Japan Festival will take place at Saigon Centre from 7 to 23 April 2023.


Ho Chi Minh City, 8 April 2023 – Saigon Centre, Keppel Land’s flagship mixed-use development in Ho Chi Minh City, is holding its annual Japan Festival from 7 to 23 April 2023 in its mall for the second year. This year, the theme of the festival is inspired by old Japanese villages and train travel during the sakura season. Visitors can immerse themselves in an ancient town, sit in a model train and enjoy the wonderful sights of cherry blossoms.


The opening ceremony was graced by Her Excellency Ms Megumi Ogawa, Acting Consul-General of Japan in Ho Chi Minh City, together with Mr Nobuyuki Matsumoto, Chief Representative of Japan External Trade Organisation (JETRO) Representative Office in Ho Chi Minh City, and Mr Joseph Low, President (Vietnam) of Keppel Land.


Mr Joseph Low said, 2023 marks the 50th anniversary of the establishment of diplomatic relations between Vietnam and Japan, and we are honoured that the Japanese government has designated the Japan Festival 2023 at Saigon Centre as one of the official business events to celebrate this milestone. We are excited to continue introducing leading brands from Japan to the Vietnamese market, and through this festival, we hope to further enhance our customers’ shopping experience and deepen the relationship between Saigon Centre and quality Japanese brands.


An iconic annual event in town, the Japan Festival this year features the Kabuki1 Cat with a face painting in the Kabuki art style and a gold Kai-un coin, which symbolises good fortune. Shoppers at Saigon Centre can look forward to taking beautiful photos at the Sakura Station and with the Kabuki Cats. In addition, Rewards+ members can enjoy a variety of rewards such as Rohto gift sets with a minimum spending of VND2 million at the Japanese booths, as well as Kabuki Cat plush toys with a minimum spending of VND2 million. They can also participate in a lucky draw to win attractive prizes, including Yamaha Grande scooters, Fujifilm cameras, Hotel Nikko Saigon buffet vouchers and Takashimaya vouchers with a minimum spending of VND1.5 million.


In addition, there is a wide array of exciting activities and Japan-themed workshops which shoppers can participate in, including sushi-making workshops, a wagashi (Japanese confections) workshop, Fujifilm Instax camera tips workshops, Rohto dancing and interactive minigames, Panasonic cooking shows & beauty talk show, Yosakoi performance, sushi Tiger & Fujiro sandwich experience as well as a Kendo performance.


For more information, please visit: Saigon Centre | What's Hot



Mr Joseph Low (fourth from the right), President (Vietnam) of Keppel Land, with Her Excellency Ms Megumi Ogawa (fifth from the right), Acting Consul-General of Japan in Ho Chi Minh City, Mr Nobuyuki Matsumoto (sixth from right), Chief Representative of Japan External Trade Organisation (JETRO) Representative Office in Ho Chi Minh City, and representatives of Saigon Centre at the opening ceremony of Japan Festival.



Sakura Station display at Saigon Centre’s Japan Festival along Le Loi Boulevard.



Visitors at a Japanese booth at Saigon Centre’s Japan Festival.


About Saigon Centre

Saigon Centre is strategically located on Le Loi Boulevard, one of the city& main thoroughfares and in proximity to the Ho Chi Minh City (HCMC) People& Committee, Ben Thanh Market, Opera House, the Dong Khoi shopping belt, and prominent hotels.


Developed in several phases, Phase One was completed in 1996 and comprises a three-storey retail podium, 11 floors of Grade A office space and 10-storey Fusion Original Saigon Centre luxury hotel.


Phase Two development comprises 44,000 sqm of premium Grade A office space, 55,000 sqm retail area and 195 units of Sedona Suites luxury serviced apartments. Phase Two retail mall is currently 100% committed to over 400 international and local brands, including the leading Japanese department store, Takashimaya, as the anchor tenant. With the diverse range of shopping, dining and leisure options, Saigon Centre is poised to be the shopping and lifestyle destination in HCMC.


A leader in building and architectural excellence in HCMC, Phase Two of Saigon Centre was conferred the Green Mark Gold (Provisional) Award by the Building and Construction Authority of Singapore in 2012. The project was also named the Best Commercial Project and the Best Retail Project at the Vietnam Property Awards in 2015.





For more information, please contact:

Nguyen Thi Thuy Linh (Ms.)

A&P Manager – Saigon Centre Shopping Mall

Tel: 094 714 0068



1: A traditional Japanese performance art

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